An Empirical Study On The Influencing Factors Of Life Insurance Demand In Jilin Province

Since the 80 s of last century,the economy of our country has developed rapidly,the per capita income has doubled,and the residents have also developed the consciousness of insurance as well as their own material needs,which has promoted the progress of the personal insurance market.Although the life insurance market in China starts late,but as a sunrise industry,the development of the personal insurance industry is astonishing.However,there are also some problems in the personal insurance market,including: the proportion of human life insurance in the personal insurance market is far higher than the other two kinds of insurance,there are many loopholes in the insurance claims procedure,the insurance products are relatively single,and the product fails to fully consider the difference between the urban and rural areas and so on.This paper analyzes the needs of personal insurance from the regional level because many mathematicians have analyzed the personal insurance demand from the national level,and the development degree of the personal insurance market is not the same because of the different economic development,geographical location and social environment.Reflecting the personality characteristics of the personal insurance market in a certain area,this paper will make a comprehensive analysis on the factors that affect the personal insurance demand in Jilin Province,combining the actual situation of Jilin province.On the basis of reviewing related theories and literature,this paper first reviews and analyzes the overall situation,structure and regional differences of the personal insurance market in Jilin province.Secondly,taking the personal insurance premium income of Jilin Province as the dependent variable,the multivariate regression model is established with the macro factors such as economy,society and policy as independent variables.By issuing a questionnaire,the residents' personal insurance purchase intention is taken as the dependent variable,the residents' basic situation and the residents' insurance awareness and other micro factors are built as independent variables.Based on the model,the influence of macro and micro factors on life insurance demand is discussed respectively.Finally,based on the results of empirical analysis,we draw conclusions and provide suggestions for the development of Jilin's life insurance market.