Researchs Of The Chain Supermarkets In Town

the chain-like supermarket spread to our country and obtained the swift and violent development, now some large-scale chain-like supermarket company's turnover already surpassed the Department store and retail trade's first place, chain-like supermarket oneself after became the Chinese commercial most dazzling star. The foreign capital chain-like supermarket by its abundant capital strength, the formidable technical support, the mature managerial experience, the standard operation management as well as the advanced management idea and the outstanding person only then has formed the huge impact on our country chain-like supermarket industry. In this kind of keen competition, the majority domestic chain-like supermarkets in abundance went to the judgment the villages and towns market. In the last few years, along with our country urbanization step's quickening, the villages and towns population scale obtained the fast development. As urban and village connection link villages and towns, not only need satisfy the township population the production and the life demand, must radiate accounts for our country gross population nearly 70% rural population. in 2005 the central first document starts to propose that"ten thousand village thousand township market project", proposed with three year cultivation 250,000 about"the peasant family shop", forms take the urban shop as the main item, the township market town for the backbone, the village-level shop for the foundation countryside modern circulation system. in 2010 the central first document continues to promote"ten thousand village thousand townships"the supermarket and the peasant family shop service function quality, in addition government direct grants. This to develop the villages and towns chain-like supermarket to provide the advantageous turning point without doubt. This article in analyzes our country villages and towns chain-like supermarket the present situation and in the question foundation, unifies the Soviet fruit supermarket a document row analysis, proposed that the innovation uses three kind of business models, the transformation development idea, realizes the villages and towns chain-like supermarket fast development.