Study On Development Of Agri-tourism In Ningbo City

The agri-tourism was produced in the effect of the development of agriculture and the product innovation of journey, was made into a new complex industry, and mixed the base attribute of agriculture and journey. It was specific to satisfy the need of the development of tourism consume market. It had been a arising type of tourism since the end of 1980s. It had been playing to the need of tourism such as back to nature, paying attention to the experience, high frequency of tourism and the short trip. It was developing fast. It was one of the important ways to promote the development of village in all country included China.The development of the agri-tourism in Ningbo was developed by the process of urbanization and the adjustment of rural structure. The environment of agriculture, superior geographic conditions, the abundant economic basis, perfect infrastructure, developed agriculture technology, enough tourists and great approval from the government were all good for the development of the agri-tourism. In these years, the agri-tourism in Ningbo was developed so fast that it became an important part of the tourism. And it was an important means to improved the value of traditional agriculture and optimize structure of rural production. But there were some problems in the development of it.The Tourist Source Market of the agri-tourism in Ningbo had begun to take sharp and was presented a good development trend. The result of research and analysis of Tourist Source Market showed that the agri-tourism in Ningbo begun to take sharp and the consumer were most local. The flow direction of tourist was from city to country. The local market of Ningbo was the primary Tourist Source Market. It showed that it should established in local market, at the same time capture market of the delta of the Changjiang River.Resource was the basic of the development of tourism, included the agri-tourism. The type of the resource in Ningbo was abundant, such as agricultural and sideline products and seafood which had good quality, holiday activity which was diverse. The agri-tourism and general tourism were well-knit. And In June of ningbo city except two cities all were individual advantages and characteristics.According to the general Layout of Ningbo, the agri-tourism should be optimized and arranged. Three-dimensional development pattern of tourism should be built. According to the characteristics of agricultural resources, present situation of development, location, and agricultural industry base and market positioning, the agri-tourism in Ningbo was divided into three parts. included fist product, supporting products and festivals. And according to the resource base, market conditions and the SWOT analysis of the agri-tourism in Ningbo, this article was given some advise in the respect of Safeguard measures and countermeasures.