Strategy Analysis On Developing The Foreign Exchange Business For China Construction Bank In Jilin Province

Start for the exchange rate system reform of China's commercial banks have far-reaching. Long-term stability of the RMB exchange rate to CCB to exchange rate risk not only the lack of sufficient understanding and attention, but also lack the necessary foreign exchange risk management experience and skills, exchange rate reform to make CCB began to test the real exchange rate risk, to adapt to the RMB exchange rate reform, should the exchange rate risk is of important issues facing the commercial banks. This paper systematically analyzes the exchange rate system reform of CCB and some suggestions, hoping to promote China's commercial banks to adapt to the RMB exchange rate reform and improve CCB to control exchange rate risk management and the ability to provide some references and help. This empirical research and normative research to combine qualitative analysis and quantitative analysis of research methods, analyzed the core of the exchange rate system reform - reform of RMB exchange rate formation mechanism and relevant policies and measures have been introduced to CCB to bring far-reaching implications, the main commercial banks to increase the exchange rate risk, credit risk and operational risk of the intermediary business, the last reference to international banking practices and research experience in the concrete practice of China's banking industry on the basis of a targeted CCB put forward specific policy recommendations that optimize the allocation of the assets and liabilities in foreign currency, the RMB exchange rate derivative instruments to develop and actively carry out overseas wealth management business, establish and improve the foreign exchange risk management system.Chapter 1 introduces the topics of this paper the background, topics of significance, research methods, and to solve the problem.Chapter 2 focuses on the development process of China Construction Bank, Construction Bank foreign exchange business foreign exchange business overview and development status of Jilin, Jilin Construction Bank for International business products introduced in detail, while the products do business carried out a simple explanation, and development of Jilin Construction Bank's own foreign exchange business operations and internal management factors influence the development of intermediary business.Chapter 3, analysis of the Jilin Construction Bank constitutes a proportion of intermediary business revenue, and profitability of the intermediary business revenue to explain, analyze the factors affecting intermediary business income, foreign exchange business in Jilin Construction Bank competitive environment analysis.Chapter 4, the Jilin Construction Bank for the current challenges in the development of foreign exchange business analysis solution, while analysis of how to grasp the upcoming opportunities to promote the Jilin Construction Bank intermediary business income, from a positive to focus on customers introduction of financial derivatives, reserve the customer to vigorously promote cross-border RMB business for exporters how to do marketing work for further analysis. the Jilin Construction Bank's foreign exchange business views on the marketing work for the current development status, should be timely updated marketing ideas, marketing, building a comprehensive multi-level joint mechanism to accelerate product innovation and international settlement promotion, to further improve the foreign exchange settlement amount Jilin Construction Bank's market share in the province.In short, the market competition in the financial industry, a full understanding of their own development, to understand the business income source, and its quantitative analysis to identify market position in its analysis of the competitive situation and to help formulate development strategies , customer resources, accurate market segmentation and market positioning is necessary to prepare for different customer groups to develop a marketing strategy is the key to the success of the core, professional service marketing is to attract users to spend an important weapon.