The Development Tactics Research Of Foreign Exchange Business Of China Foreign Exchange Business Of China

Under the environment which in the whole world global economic integration speeds up unceasingly, Gansu Province insisted that "introduces" and "walks" the omni-directional policy of opening to the outside world, The foreign trade and the international economic cooperation flourish more and more,achieving remarkable success. Deepens unceasingly in Gansu regional economies internationalization degree, the customer and the bank management behavior is having profound transformation. The banking industry is already facing the foreign bank competition, also faces the customer behavior and the capital operation internationalization request.China Construction Bank Gansu Branch opened the foreign exchange business since 1991, key business indicators are constantly rising, especially in 2010, record the main business indicators, foreign exchange business achieved good results. Compared with other commercial banks, business advantage is not obvious, the market is fiercely competitive, the increasing threat of development, such as product, price, promotion, channels, etc. To meet the full range of Gansu Province, the economy, in-depth Wide-ranging opening pattern requirements, and seize the national economic and social development "Twelfth Five Year Plan" and the opportunity of enterprises which in Gansu to go overseas enterprises in Gansu, study the domestic and foreign commercial banks, the theory of foreign exchange operations and development, develop, implement our bank foreign exchange business development strategy, provide differentiated, personalized, comprehensive financial services to international to customers, enhance the core competitiveness, improve operational efficiency, realizes "on the system the sequence order, same business struggles the share" leap frog development goal.This article take China Construction Bank Gansu Branch foreign exchange business development present situation's description as a beginning, using comparative analysis method analysis foreign exchange business market development environment, then using the strategic SWOT model, analysis the strengths,weaknesses,opportunities and threats. Unified the Michael Baud's the enterprise strategy management theory to propose the development strategy for China Construction Bank Gansu Branch's foreign exchange business, not only to China Construction Bank Gansu Branch's exchange business development, moreover the research results also will have profit to other commercial bank foreign exchange business.