Research On Small And Medium-Sized Enterprises Crisis Identification Of Hei Longjiang Province

With the development of economic globalization, market competition becomes fiercer and fiercer, any enterprises will not avoid breaking out crisis at any time. Small medium enterprises of Heilongjiang province play an important component of national economy, which encounter severe test in the process of defending various enterprises crisis. Therefore, carrying out research on identifying small medium enterprises crisis of Heilongjiang province based on the impacts of complex and changing environment and own disadvantageous conditions are very important.First of all, according to the content of small medium enterprises in China combining with the macroeconomic environments of Heilongjiang province, analyze and summarize the characteristics of small medium enterprises and expressions formations of small medium enterprises crisis in Heilongjiang province, at the same time, figure out crisis identification problems of small medium enterprises in Heilongjiang province based on investigating and researching the present condition of its crisis identification, secondly, on the basis of analyzing the causes of small medium enterprises crisis in Heilongjiang province from three aspects:internal management, intensified proliferation and change interference, establish crisis identification system of small medium enterprises in Heilongjiang province in the dimensions of financial management, marketing, technical innovation and management, thirdly, adopt catastrophe progression method to establish crisis identification model of small medium enterprises in Heilongjiang province based on crisis identification system of small medium enterprises in Heilongjiang province, carry out empirical analysis combining with annual reports data of listed enterprises of small medium enterprises in Heilongjiang province, identify the affecting factors that trigger enterprises crisis.Finally, put forward measures and policies in order to enhance enterprises crisis identification ability of small medium enterprises in Heilongjiang province according to empirical results combining with crisis identification status of small medium enterprises in Heilongjiang province.