Study On The Influence Mechanism To Tourism Destination Choice Behavior Based On High-speed Railway

Since the China Railway High-speed (short for CRH) has been undergoing rapid progress in recent years, the distance among cities has become shortening a lot. Obviously the construction of CRH will have profound influence on the structural changes of tourism market, however the study on the influence have not gone further enough nowadays, especially the influence on individual tourism behavior. This paper aims to find the influencing factors of tourism destination behavior changes in the CRH background by gathering information from questionnaires taken from the 1000 tourists in Fuzhou, which contains three parts:tourist personal attribute, tourist behavior intention and the change of tourism destination behavior after the opening of CRH. Firstly, this paper makes a variance analysis to sum up tourist behavior intention under the influence of age, gender, educational status, profession and income. Then using tourist personal attributes and tourist behavior intention as independent variable and the change of tourism destination behavior as dependent variable, a tourism destination behavior change logistic-regression model has been found to explain the influence mechanism. Finally, this paper makes suggestions on the development of tourism in Fuzhou to adapt the new tourism market caused by the CRH.