Research On Influence Mechanism Of Tourist Destination Social Responsibility On Tourists Consumer Behavior

With the rapid development of China’s tourism industry, tourism has become astrategic pillar industry of the national economy. Tourism industry has a great role inpromoting the national economy, which makes the tourism industry also had significantinfluence to society, tourism destination, as the main carrier of tourism development, alsogradually become the main participants in the economic, social and environmentalactivities, the development of the tourism destination faces a lot of pressure betweenmaintaining economic benefits and social responsibility. The phenomenon of beingharmful to the interests of tourists, such as cheating tourists,"zero and negative tourismfare" and others, is often happened, tourist destination will how to implement the socialresponsibility, and how to do a qualified "citizen society", which has become a focusproblem in academia and tourist management practice. Based on the macro background,this text takes the the influence of tourist destination social responsibility on touristconsumptive behavior as the research content, and explores the influence relationship, inorder to tourist destination to effectively fulfill social responsibility, and promote thesustainable development of the tourist destination.First, it expounds the research background and significance of the topic, overseas anddomestic research status, and explains the content of the research and the researchmethods. It gives a interpret about the related concepts and theories of this article, on thisbasis, it confirms the specific meaning of the concept of this paper adopted, whichprovides theoretical basis and guidance for the whole article.Secondly, based on the characteristics of the tourist destination and touristsconsumption behaviors, from the tourism destinations overall perspective, this articlebuilds the model of influence mechanism of tourist destination social responsibility of thetourists consumption behavior, and proposes the corresponding research hypothesis;Reference to previous research results, starting from the destination itself attribute, itdesigns the scales, and tests the stability and reliability of the designed scales through thepilot investigation, and it forms the final measurement scales. Thirdly, through empirical study, using SPSS18.0and LISREL8.70softwares toanalysis the influence mechanism of tourist destination social responsibility on the touristsconsumption behavior, to verify the direct and indirect effects of tourist destination socialresponsibility of tourists consumption behavior, and the interference function andregulation function of the control variables and moderator variables in the influence oftourist destination social responsibility of the tourists consumption behavior, that thisarticle takes the demographic characteristics of tourists and tourist characteristics as thecontrol variables and moderator variables.Finally, based on the empirical analysis results, the article proposes the managementmeasures of the tourist destination social responsibility from multiple angles.