Yuzhu Logistics Company Competition Strategy Study

The logistics industry as china's policies to support the development of key industries, the development of modern logistics industry to promote china's economic development plays a very important role. Intense market competition makes The Yuzhu Logistics Company profit ability was greatly affected by the. Combining The Yuzhu Logistics Company's actual situation, I many years of working experience and the of competitive strategy, The Yuzhu Logistics Company facing the macro environment, industry characteristics, the internal resources of the company were serious and meticulous analysis.Through the use of SWOT, PEST analysis, five forces model analysis method such as Potter, of the Yuzhu Logistics Company's opportunities and threats, advantages and disadvantages of competitive strategies, through the implementation of centralized growth strategy, further improve the company competition ability.The Yuzhu Logistics Company can be combined with the steel logistics characteristics, the use of modern logistics information technology, focusing on the development of building steel logistics business. The Yuzhu Logistics Company by learning advanced logistics management concepts, increase transport logistics distribution extension services, extension of logistics service chain, to provide point-to-point distribution business, enhance the core competitiveness of the logistics business. The Yuzhu Logistics Company through adjusting the mode of distribution, to mobilize staff enthusiasm for work, improve the staff service and level of management, enhance company competition strategy execution. The Yuzhu Logistics Company through the importance of logistics service quality, logistics to create famous brand. The implementation of centralized growth strategy:the types of focuses on the steel logistics, make the Yuzhu Logistics Company's strategic goal.This article is mainly based on the company's actual situation, through the development of competitive strategy in order to solve current problems of The Yuzhu Logistics Company and other logistics enterprise has important reference and practical significance.