Research On Optimized Tourist Routes Of Shanxi

Tourist route is the link that connects all kinds of tourist attractions, the core of products of tour agencies, the direct reflection of attraction of tourist destination, and the basic and essential conditions to meet the tourists' needs. Scientific and reasonable tourist routes can make an overall allocation of the six factors of tourism, provide the best tourist experience, adjust the tourist source between hot spots and cold spots of tourism, realize the complementary of advantages of tourist scenic areas and spots, and promote the coordinated development of regional economy.The Six Classic Routes that the province always propagates these years is only a brand and abstraction of tourist routes, which almost has nothing operable. The tourist agencies only simply connects some famous spots, guiding by a principle of cost minimization and profit maximization, but neglect many new exploited scenic areas, which leaves an embarrassing situation of one side overcrowded and the other deserted in tourist hot seasons. Moreover, tourist routes in the market have a serious problem of similarity and singularity of key-point choosing, which seriously restricts the individual travel needs of tourists. During the touring process, a longtime travelling and short-time visiting, an unbalance within tourist time, tourist expenditure and tourist experience, and low satisfactory of tourists, all the above has greatly weakened the overall competitiveness of tourism in our province, and has influenced the reputation of our province as tourist destination. Nowadays, tourist environment is taking constant changes. On the one side, transportation is improving, and the government has paid more attention on tourism; on the other hand, the national holiday system is adjusted, the tourist marketing segmentation is more and more clear, and self-driving and self-help tour see a great development, but the tourist routes of our province still stay in a status that of 1990s. Therefore, in the relatively obvious change of tourist environment, it is urgent to recognize the problems of tourist routes of our province and to optimize the system.Based on the actual situation of Shanxi Province, and the former research on tourist route scheming, by using document analysis, field research methods, online survey, interview, etc., this article first analyzed and summed up the specific problems of tourist routes in Shanxi; then did questionnaire separately to tourism practitioners and tourists, and did statistics analysis by SPSS and Excel, verified the problems of Shanxi tourist routes. Basing on this, according to system theory, tourist satisfaction and modular theory, the article proposed the principles and strategies of tourist route optimization.This article believed that to optimize the tourist routes of Shanxi Province, we should first integrate the main elements of a superior environment, optimize the tourist routes of Shanxi by using modular theory on a premise of a more reasonable designing process of tourist routes, so that we can make a harmony of tourist satisfaction, enterprise profit and a fast and sound development of economy of tourist destination.