The Study Of Service Marketing Strategy Based On Customer's Satisfaction

As China becomes the world's largest exporter of textile and garment production, the the Chinese texturing machines market is becoming the world's largest market, texturing machines'holdings is increasing, texturing machine'services market has a scene of unprecedented prosperity. the World texturing machine manufacturers are competing for top Chinese market now ;at the same time, a large number of new regional installation and maintenance services team is also emerging; the technology of the texturing machines users has been improved rapidly, which making the texturing machines services industry become increasingly competitive.Based on customer satisfaction study of services marketing strategy, customer satisfaction, services marketing studies were reviewed to construct a framework to discuss the operation mechanism of the service strategy, from the point of view of the service delivery process, by understanding and predict the dynamic customer needs and expectations of targeted customers and provide the required services, according to the company's industry characteristics and the specific practices were discussed at the same time, the customer satisfaction as the basis for development of marketing strategy services, by customer satisfaction survey results, to fix the state of the customer, to make service marketing mix strategy adapt to different categories of customers . to meet various customer needs."Service flower "model is introduced to combine the service process modular, so that the service processes in the design and production can be applied into practice. Communications, electronics and information technology are rapidly developing today, the adoption of information technology platform and remote services to optimize the customer experience are discussed, and have further recommendations to improve customer satisfaction and outlook.