Strategy Research Of China Petroleum Pipeline Company SeningLan Gas Sales Branch Of Company

With the adjustment of the national energy strategy structure and the attention to energy conservation and emission reduction, Natural gas,which is a quality chemical material and a clean energy,has became mere and more important in our daily life.The situation of the Seninglan natural gas market has transformed from oversupply when natural gas was supplied at the beginning of 2001 to demand exceeds supply with the use of natural gas market scale expansion.In the future, we will face the continuous improvement of urbanization in China,the natural gas input from Central Asia and the reform control system in monopoly enterprise,the enterprise market environment will meet changes as well.Strengthen the market work is not only specific implement of business operation strategy, but also the important and basic work to improve competitiveness.Therefore,the research of marketing strategy of Seninglan natural gas market,which is beneficial to company to improve the control and strain in the natural gas market.Ultimately,it will lead the market to a sustainable development position.This article take SeningLan gas sales company as the object of study,which is the branch of China petroleum pipeline company.The paper uses consumer behavior analysis, green marketing, marketing combination and social responsibility and so on. The article also combined with the world's natural gas industry development trend and domestic natural gas market condition and studied the Seninglan natural gas market condition deeply. Through analysis the internal and external environment, the paper suggests that the Seninglan natural gas company should be based on the stabilizing existed market. The new market should be selected and controlled by the Seninglan natural gas company. The company should also face the end user directly, push gas station sales and use the production decision sales. At the beginning,the gas price use government standard price structure.Through a transition period,the company should encourage competition and pay attention to price discrimination to achieve the scale sales and the diversity of gas products sales. Using" reading-writing-discussion" which can achieve the plan marketing and improve the situation of money recycling to promote the sustainable development of the Seninglan natural gas market.