Wuhai KJ Company Vehicle Natural Gas Marketing Strategy Research

As the progress of The Times and the people for a better life yearning,gas as low carbon,environmental protection,clean energy gradually into the lives of Chinese people,as an important part of civil natural gas vehicle gas in the mass are playing an increasingly important role in daily life,as a provider of automotive gas products,along with our country economic development put forward the new normal and go "capacity,inventories,deleveraging,cost reduction,short board" of the policy adjustment,the fuel gas enterprise decision of construction tide after nearly 10 years of booming gradually entered the quiet period,and the coming of the era of Internet + for gas car gas business put forward another problem,namely how in macroeconomic regulation and control and economy under the condition of bad environment of natural gas business,realize the organic combination of traditional energy companies and Internet,make the gas enterprise coruscate gives new vitality and vigor,in this paper to solve the problem of KJ company vehicle gas business marketing management as a starting point,combined with the SWOT analysis,porter five models such as marketing management theory,attempts to explore as traditional energy companies KJ company vehicle model,the combination of natural gas business and Internet to promote and promote the KJ company in LPG station sales and services,and to further improve the marketing management.