Commercial Bank Individual Wealth Management Business Development Present Situation. Problems And Countermeasures

With China's rapid economic development and increasing disposal income of Chinese people. individual wealth has reached to a considerable quantity. However. with poor financial management. people's need of financial managing keeps increasing in the context of global inflation. Since the construction of China's financial markets need improving and the way of investment is relatively simple. the management of personal assert is ineffective. The personal financial service of commercial banks. which. to some extent. has solved this problem and become an important way to strengthen the competence of enterprises. provides a broad platform with the individuals. But this kind of service has newly come to China; hence. it's inevitable that some aspects can't fulfill people's need. In order to implement sustainable development of personal financial service. it's necessary to further analyze the current developing state of this service and find out the problems in it to raise a reasonable solution. In the paper. these problems were discussed and I hope I can put forward a new field of vision in this issue.Basing on the current achievement of finance theory. this paper specifically defined Personal Financial Service and analyzed the necessity of developing PFS from the perspectives of bank and customer. By making comparison between the mature managing model of foreign bank and the current state of our commercial banks. this paper will point out the misunderstanding and deficiencies in practical business and propose some reasonable suggestions through the author's years of financial managing experience. By examining the current developing state of private banking. this paper finally came to the point that the private banking business will be the focus of wealth management business in the next period.