The Research In TV Advertisement Based On Story Narration

Television not only brought new information and new forms of entertainment but also unknowingly changed our perception and recognition of things around us which has been born in the earth since sixty years ago. Now image narration has opened a new direction for the classical narration. TV ads in narration as a new way in the screen are superficial. Although some theory came to the research it had not became an independent and intact system. Although the structure in the ads narration in the following essay is vulgar it has also gave some illumination to the domain of ads narration.The article has four chapters combining theory and examples: the first chapter tells us the relation of ads and narration through vision, hearing and narrative elements in ads narration including characteristics, sorts and methods; the second chapter analyzes the narrative form of a variety of television ads and stories types of narrative structure; the third chapter explores the fairy tale in TV narration, the self identity and unfamiliar narration; the fourth chapter explores the relation in merchandise and individual through stories about merchandise, narration in daily life and ideal aspects of individual stories.Narrative TV ads in the broad sense are to study the horizon of how to tell a story. Under the narrative theory and guidance the contemporary TV commercials integrate the voice, images and other audio-visual factors. This article attempts to provide for the narrative structure of television advertising a new perspective, opening a new direction for TV ads through a large number of successful case studies.