Prototype Application Research For Advertising

With the development of the commercial society,life is filled with all kinds of advertisements.Advertising is like a mirror that reflects every aspects of human life,including emotions,hobbies,thoughts,attitudes,values,and so on.To a certain extent,we not only consume the goods themselves,we also consume the symbolic significance and value of merchandise.These symbols represent different cultures that can be traced back to the original human psychological pattern: prototype.This article mainly through the advertisement of prototype analysis,which discloses consumption psychology,knows the social mainstream culture,.Therefore,we can explore how does the original symbolic pattern and image affect modern advertising.Firstly,the author summarizes the generation and evolution of the prototype theory,and the author also explores the theoretical basis of the prototype in advertising application.Then,through the relationship between archetypes,culture and advertising,the archetype reflects the inner world of human beings.Secondly,according to the research of the Chinese and western in the prototype of advertising,the author mainly analyzes 10 kinds of prototype image are often used in the Chinese advertising.At the same time,with some advertising in china,the author states the prototype of source,characteristics and culture.Finally,the author discusses the problems existing in the advertisement application and elaborates the four ways of advertising replacement in combination with the case of advertisements.