Wan Chai Ferry Pier In Shandong Markets Marketing Strategy

This paper describes and analyzes the Shandong Wan Chai Ferry Pier listing process, summed up the pros and cons, and optimization solutions proposed.Through in-depth understanding of, participation in the implementation, investigation and analysis, strategic planning and other areas in Shandong frozen market research analysis, by comparative analysis of statistical methods and data analysis have been obtained, and finally through the experimental method of analysis summed up the program of empirical research. By the end of practice,proved feasible solution.This paper discusses General Mills and the introduction of Wan Chai Ferry Pier, China and Shandong frozen food market overview,Wan Chai Ferry Pier market analysis, Wan Chai Ferry Pier pricing strategy analysis, promotional activities, Wan Chai Ferry Pier channel strategy analysis, consumer-oriented brand building strategy, described and analyzed the success of Shandong Wan Chai Ferry Pier listing process and marketing strategy.