Research On Improvement On C2C Web Service Quality In The View Of Purchase Intention

With the development of computer technology, C2C e-commerce has taken over 90 percent of the internet shopping market, which shows the powerful momentum. The service quality with shortage in the after-sales and delivery, causes a lot of contradictions in transitions, have became the greatest obstacle in the internet transitions. Therefore, the content of the article is the web service quality in the view of purchase intention in order to confirm the key elements. We expect to improve the C2C web service quality by controlling and managing these key elements.On the basis of the literature wrap-up about electronic service quality and purchase intention, the article on the content of the web service quality, combines the measurement system on web service quality, and designs the model on their relation. Trough collecting data on questionnaire survey, testing this model and analyzing C2C web service quality on effect of purchase intention, the article confirms the key elements of C2C web service quality. Finally, it proposes to improve the C2C web service quality on the key elements.