Development Strategies Of The Yong Kang Professional Market In The New Times

YONG KANG is famous of "100 workers of the township", "hardware", is the specialized processing manufacturing base. Judging from the industry development, the development road of YONG KANG is market and industry in a closely combination of "professional market+industry base", market and industry exists the mutual evolution relationship. Professional market produce is to meet the development of local industry in YONG KANG, YONG KANG hardware is already the largest hardware in domestic professional market. But, as the internal and external conditions change, YONG KANG professional market facing function decline and a market decline etc realistic problem. In face of the new period complex social economic environment, the local economy paper writing original intention is to avoiding harms and continue their vitality better service, then attempt to propose the development of YONG KANG professional market countermeasure.Survey professional market performance, management level and manage door evaluationm by using the method of in-home interviews and questionnaires survey, thus grasp the general conditions of YONG KANG professional market. Through professional general market survey-YONG KANG professional market basically is still in the original traditional market phase, there exists transaction way backward, market function continuously decline, the main advantage is the industry support and exhibition advantage. But as the international development and information technology advances, local professional market increasing external threats, the internal function appear increasingly inadequate, market share is shrinking. In order to change the decline status, YONG KANG professional market should seize the opportunity of development that brings by the internationalization and economic system reform, etc, concentrate on market brand construction, the way of internationalization management route is the optimal choice in the current situation. Lastly, through professional market westward, for most small and medium-sized enterprises open inland sales channels, enlarge professional market share, take the strategies, such as online trading and development and shopping tourism etc, in order to enhance the vitality of specialized markets, let it constantly keep its vigorous vitality.