Research On The Development Strategy Of Hunan Sanxiang Nanhu Market Industrial Company

The professional market is in the historical conditions, in order to solve theabundant commodity market because of the production enterprise’s brand and visibilityis not high, resulting in sales is low and difficult for consumers to buy to the centralizedtrading market set the conflict as one wishes of commodity. After many years ofoperation, the professional markets both are faced with the reform in the managementmode and development direction. At present, the most professional market subject toenterprise system and the lack of industrial planning and other limitations, competitiveadvantage is gradually lost. How to face the current situation, through the strategicadjustment of clear direction of enterprise development? How to focus on the future,with the strategic planning for enterprise development? Gain a competitive advantage inthe future many in the professional market, is the enterprise must consider the problem.Based on the internal and external environment facing south Hunan marketanalysis, using the PEST analysis method, the analysis of market location andsurrounding environment, then the relative data collected by market research as thebasis, which faces to the Sanxiang Nanhu market, the use of SWOT to marketadvantages, seize the opportunity, avoid the threat. Then plan the overall developmentmarket: determine the strategic objective and strategic positioning of Sanxiang Nanhumarket, rational planning of the market format and the function layout, exploring themarket development and operation mode. Finally, for the implementation of thedevelopment strategy, according to the existing situation of the enterprise, put forwardthe strategic implementation plan, and implement the results to predict the plan, analysisand evaluation of risks and countermeasures.The results of this study can provide reference for the development of strategicplanning Sanxiang Nanhu Market Company, with a strong practical application valuefor the development of Sanxiang Nanhu market the next step. At the same time, alsohope that the development of the professional market has reference value and theenlightenment role transformation.