| There are inside reason and outside one for the enterprise implementing strategic transition. The outside reason includes the change of macroeconomic environment, industrial structure adjustment and market competition becoming more drastic. The inside reason includes obtaining competition advantage and the need of enterprise development. Strategic transition is a key means that an enterprise meets external environment condition change, improves the competition,, e position, wins the competitive advantage, and keeps enterprise development continuously. There are two kinds of form of strategic transition. One is expanding the relevant business or different business on the basis of keeping the original business; The second kind is to give up the original business to enter in a brand-new industry, realizing remolding oneself thoroughly of the enterprise.It has four key elements that enterprise makes strategic transition, including entrepreneur, resources, industry and implementing separately. The entrepreneur's suffering consciousness, foresight and sagacity and resolution willpower are preconditions that the strategy makes the transition; The quality of key resources and the quantity of surplus resource of the enterprise is the foundation that the strategy makes the transition; Judgments of the enterprise to industry development trend has determined the direction of strategic transition; The effective implementation is the guarantee of the strategic transition.There are four steps in implementation of strategic transition, as choosing opportunity, building vision, resource integration, and cultivating core competence. The opportunity of strategic transition Can divide into two great kinds, namely the transition under the crisis state and the transition not under crisis state. The purpose of strategic transition is to gain the competitive advantage in the new industry, and core competence is the basic assurance of the competitive advantage.New pattern of demand of the international division of labor and international trade of China OEM enterprise should fully learn from developed countries and regions in east Asia's Development, Seize the opportunity of industry globalization, Promoting the Transformation of OEM business strategy, to make China from manufacturing country change to manufacturing industry country in the world. So what is the transformation direction of the small and medium-sized OEM enterprises? Change to the ODM which is the upper reaches of the value chain, Or the OBM which is the lower reaches of the value chain, or rested to do the scenes hero, Small and medium-sized OEM what course to follow, This is the content of this article discusses and studies.First, made a comprehensive analysis on China OEM enterprise economy background, clear the necessity of strategic transformation of OEM enterprises, made a summary and evaluation on the related research of OEM business strategy. Inductive and summing up the OEM enterprise strategic transformation type.Secondly, a more objective analysis S company's development situation, favorable conditions and existing problems, S company set up earlier, there are obvious geographical advantages--have certain technical superiority--Relative enterprise on a larger scale. But production and the Customer group is singleness, Non-main business where the occupant enterprise fund, Faced with the economic crisis enterprises lack the ability to resist. Cause S company suffered 08 years after the financial crisis still could not be restored.Finally, on the basis of the above analysis, Combination of theoretical system of strategic management and strategic restructuring, Application of related analysis tools to design a road of strategic transformation of the industrial diversification for S company:In the further expansion of OEM business volume and adhering to self-owned brand product development and put the ODM as intermediate target of restructuring of the company, To implement S strategic transformation provides specific ideas. |
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