The Application Of Strategic Cost Management In Printing Enterprise

The printing industry is one of the most important cultural industries in our country, which constitutean important part of our national economy. As the initiating country of printing technology, China’sprinting industry is far behind some western countries. During the recent years, China’s governmentbrought about the idea of investing a lot to develop cultural industries and improving the national culturalsoft power. China introduced a number of favorable policies and regulations, which provide a greatopportunity for the printing industry’s development. But with the rapid development of printingenterprises, cost management is becoming a serious problem. An increasing number of companies realizethat in order to keep a sustainable and healthy development, the concept of traditional post businessaccounting oriented cost management must be altered. Printing enterprises should proceed with thegenerating source and producing process of the cost, and thus seek cost advantage. Within thisbackground, strategic cost management provides printing industries a great train of thought to solve costmanagement problems.Based on the existing research findings at home and abroad, the dissertation firstly introduces theconcept and characteristics of strategic cost management, then elaborate the basic idea of strategic costmanagement and basic framework. Secondly, the specific characteristics of printing industries aresummarized, and point out that our printing enterprises have a blurred concept of cost management andaging model of cost management, and lack the knowledge of capital operation, with not timelyinformation. And some measures can be adopted, such as carry out overall management, use advancedmodel of management, watch out dynamic cost information and enhance the concept of capital operation.It’s necessary to carry out the application of strategic cost management in printing industries. Then, afterthe analysis of macroscopic environment and internal value chain, the dissertation make certain theprinting enterprise’s strategic positioning, namely adopt differentiation strategy, mainly through using thekey differences of printing technology, carrying out activities to establish a brand, and striving to be thegreen printing guider. And in order to realize the strategy, the dissertation analyzes the structural costdrivers and executive cost drivers. At last, Shanghai Jielong Industry Group Corporation Limited is usedto test and verify the application of strategic cost management in printing enterprises.