Comparative Study Of Rural Tourism Consumers' Behavior In Fuzhou

In recent years, rural tourism has been developed very fast in China. Development of rural tourism is of great significance. It can promote employment, increase the income, and improve the local environment and so on. This paper is based on consumers' behavior and combined with the theory and method of psychology, behavior science, marketing and statistics. It takes the rural tourism consumers in Fuzhou as the research object and the empirical research as the research method to study rural tourists' behavior, In order to draw rural tourist consumption behavior characteristics and further analyzes the influential factors of consumer behavior, this paper use SPSS and EXCEL to analyze the questionnaires.First, Design questionnaire and select representative rural tourism field on the analysis of rural tourism development survey of Fuzhou. Second, analyze collect questionnaire to draw rural tourist consumption behavior characteristics and further analyzes the influential factors of consumer behavior. Third, contrast consumer behavior in every country in order to draw each country tourist consumer behavior different characteristics and effect factors. Last, put forward to promote rural tourism development measures in Fuzhou.This paper adopts the empirical research and the method of combining theoretical research. First, refer to the relevant literature. Then, make questionnaire for research problems. Finally, to collect back quantitative analysis of the questionnaire, draw the conclusion, put forward to promote rural development suggestions.