The Research On Competitive Strategy Of Zhuhai Shengpu Power Supply Co.,Ltd

With the gradual deepening of China's market economy, further promoting the process of market-oriented and increasing competition in the Chinese market, enterprises are facing the problem of products, technologies and services growing homogenization. It is necessary that companies build the core competitiveness.At first, the thesis uses methods as PEST Macro-environmental analysis, Michael E.Porter's Five Forces Model and SWOT to analyze the external and internal environmental of ZHUHAI SHENGPU POWER SUPPLY Co.,Ltd,and as to comb clear the ZHUHAI SHENGPU POWER SUPPLY Co.,Ltd's advantages, opportunities, threats and weaknesses resulted from these key factors. Next, this thesis states causes of four strategies and bases the strategy positioned on. Finally in this thesis, strategy enforcement measures are suggested to help ZHUHAI SHENGPU POWER SUPPLY Co.,Ltd carry off its continuous competitive advantages and realizes the strategy. The thesis composed of seven chapters. Chapter one is an introduction of the research background, researching methods, researching framework and contents. Chapter two is focused on related theories included. Chapter three analyzes ZHUHAI SHENGPU POWER SUPPLY Co.,Ltd's Macro environment and Industry environment. Chapter four analyzes the enterprise's internal environment of resources. Chapter five analyzes the company's strengths, weaknesses, external opportunities and threats, then choose the competitive strategy. Chapter six is a series of related strategy and proposes measures to enforce strategy. Chapter seven is a summary of the thesis.Through analyzing, the thesis proposes ZHUHAI SHENGPU POWER SUPPLY Co.,Ltd's to use focus differentiation strategy as company's competitive strategy,And draw up a series of related strategy then suggests five measures to realizes the strategy of ZHUHAI SHENGPU POWER SUPPLY Co.,Ltd.