Galanz Microwave Oven Competitive Strategy And Its Matching Study

As the economic globalization, application of information technology and the coming of knowledge economic, the competition of enterprise is becoming more and more violent, the depth and scope of competition is reaching a high level that have not been achieved before.The competitive strategy of enterprise have been becoming more important than before, the thesis has discovered a lot of new views about the competitive strategy of glanz by researching and analysing firsthand material that come from glanz. The competitive strategy of glanz consists of costs leading and divergence strategy. The article founds the main results that glanz have achieved, applying five crisis concerning the competitive strategy of glanz.The thesis gives a advice to solve the problem, at last the writer draw the conclusion: for glanz, the most important thing is solving the match of costs leading and divergence strategy.