The Research Of Taiyuan's Tourism Online Marketing

Tourism, a new-born industry, has developed greatly in China. Meanwhile, the competition between Tourism has risen much more extensively. With the enhancements of China technology, Tourism online marketing, as a new marketing method has appeared in the marketing.Taiyuan city, as the capital of Shanxi province, is the political, economic center of Shanxi province. Under the extensive and excited competition background, it is an utmost important subject deserved to discuss that in order to adapt to the current economic development, how to enhance and enlarge the Taiyuan Tourism industry by using Tourism on-line marketing. This essay has provided with the valuable suggestions by analyzing the current situation and existed problems of Taiyuan tourism marketing network, and combining with the newest developing direction of tourism. Through the completely developing the advantages of marketing network, it aims to improve the tourism marketing system, to offer customer the prompt, precise, and valid information, to enhance the customer's comfortable and satisfactions; in other hand, it can not only enhance the Taiyuan tourism image, but also can benefit the economic, political, environment maximum profits.This essay has classified into five portions:First portion:Tourism introduction, it gives the brief introduction that the background of selecting this essay title, and aims, meanings, method of the current tourism research and study from domestic and foreign.Second portion:From the theoretical level, it elaborates the concept of online marketing, introduces the related theory and the presented application situation of online sales marketing in the tourism industry. Then it indicates the precise concept of tourism online marketing and four methods of online sales for tourism website.Three portion:Through questionnaire survey and visits the investigation, from three aspects:government, tourism business, consumers, it discussed the current situation of Taiyuan tourism online marketing.Fourth portion:By analyzing the Taiyuan current online marketing it indicates the existed deficiency and problems, then it offers the corresponding solutions to solve.Finally, as the peoples'prefer to Mobile phone, it proposes the suggestion that tourism can carry out online marketing by using mobile phone as a medium and introduces it simply.