| In this paper, Tencent online games as a case study in Chinese mainland online games. Tencent online games witnessed the entire development process of Chinese online games, and quickly gained market share in their unique way, which play a important role in china online game market. In 2009,it replaced Shanda, and won the title in China online game market. It changed online gaming market situation that Shanda, Netease are proud of the leading. This online games market structure change can be said to be subversive, which is worthy for concern and analysis. These analyses can be used as reference and experience for the growth of China's online game, and have a significant meaning to promote the development of China's online games market. In addition, Tencent as a market leader in online games market, to some extent can represent the characteristics and trends of the online games market. Therefore, this paper uses Tencent online games as a case and representation of China online games, to reflect the present situation and some issues of the online game market, such as online game market management, teenager online addiction, alienation of players, etc. so that we can discuss and forecast the prospects of china online games market. |
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