Sns Social Networking Sites Implantable Advertising Research

Chinese netizens which is the world's largest scale have breakthrough 450 million, including the world's largest Social Network Sites (SNS) users of 2.1 billion. SNS has become the quickest and most popular web site type in recent years. Happy net, Everyone net etc SNS gathered hundreds of millions of users, coverd most consuming capacity crowd. Late 2008, Happy net practice started the implantable advertising of Chinese SNS, since then the Internet industry began to explore the new Internet advertising. Based on the comb to SNS and implantable advertising development history and present situation, this paper summarized the types and characteristics of implantable advertising to SNS from the angle of market and spread, also discussed the strategy and looked to the future of implantable advertising to SNS development prospects.