China Implantable Advertising Situation And Development Research

Along with the traditional advertising own called flints protruding, media environment more and more complex, new media technology high speed development, advertiser, spread the increasing costs of growth and the diversification of marketing channels, the audience's attention scarcity and the improvement of reading ability, traditional advertising has no light in those days, the communication effect fade out. Advertising next export become industry collective thinking. Implantable ads for industry a light of hope. So-called implantable advertising:is strategically will products, brand or services placed into the turtle shadow, television, network game, MTV and print media, and all other possible in the carrier to achieve certain communication effect of marketing communication means. It may be in the program or game mentioned some goods, also may be a person dress, or it is to be able to let viewers to see a famous enterprise trademark logo lens close-up. Implantable advertising often by combining with plot out natural experiences, increase commodity persuasive, imperceptible in increase audience preferences degrees, reach its marketing purposes.Foreign implantable advertising in last century is already born, and in film and activities, newspaper books various media forms are quietly into stance into audience line of sight, many years development so far has made tremendous development. But like all things, implantable advertising also has its own shortcomings, such as advertising fees are not unified standards, advertising resources information opaque, advertising effectiveness unmeasured, etc. So our implanted advertising to gain considerable healthy development, in addition to absorb foreign advanced experience of implantable advertising development, but also from the China's national conditions, combining with readers'psychology, besides strengthening government, media, advertisers on advertising resources of understanding, positive and using new prospected-to advertising resources, to seek the development of advertising new growth point outside, still must be combined with actual situation in China formulate relevant regulations and laws to regulate implantable advertising, make its business and release barriers, avoid vicious competition, corruption and other illegal behavior.This article through a large number of documents and data analysis and consolidation support, successful cases, using random investigation and study law, text analysis and other methods, theoretical part:head has mastered the opponent domestic and foreign relevant data this paper analyzes the literature, and examples, seeking and learn the related opinion, support this theoretical elaboration, enhancing its practicability. Application level introduction case analysis, using quantitative research into implantable advertising actual operation, type involving TV shows, movies, games, Internet, MV emerging and main media implants, text selection novel case, followed the current hot, from application perspectives implantable advertising respectively, the implantable advertising development history, present situation and characteristics of our country implantable advertising operation and effect; Transmission channels; And from the perspectives of Angle, studies our country implantable advertising reference of foreign market how excellent experiences to accelerate the development of our country, implantable advertisement market benign development to help and guidance, to obtain maximize use efficiency.