Research On The Marketing Strategy Of Hot Springs Resort Based On Space Competition

The spatial competition of Space Tourism is caused by a number of tourist appearing in the same geographic area, when this happens, these tourists have their own appeal to falling this up or synchronous dynamic changes, and geographical structure of the tourism market reorganization.Hot Springs is a ubiquitous resources, its distribution has obvious regional and sub-zoning. And the characteristics of the natural resources of Hot Springs are similar. It is one tourism resource that the replacement of Heterogeneous resources is weak, but the replacement of similar resources is strong.So, the spatial competition of hot spring tourism is very intense. Meanwhile, in the last few years, with the tourism's form of tourists gradually changing from tourist-type to experiential tourism, spa tourism, as the representative of experiential tourism, flourished throughout the country. Everywhere have organized to develop Spa Resort, emerging that there are many Spa Tourism in one area. So, this result that, in the same region of space, the competition among Spa Resort are incandescent. In order to sustainable development in this case, the Spa Resort must develop a marketing strategy based on spatial competition.Therefore, the research of Spa Resort tourism marketing strategy based on spetial competition has certain practical significance. Taking the Dahongshan Yulong Spa Resort for example, this paper, basing on the theory and the factors of impact of special competition, combining with the characteristics of hot spring space and the main performance of spatial competition, taking use of the theories and tool of strategic management to analysis the marketing environment of Dahongshan Yulong Spa Resort, contacting the relevant theory of marketing, proposed Spa Resort Tourism marketing strategies basing on spatial competition.