The Electronic Commerce In Our Country Insurance Application And Development Prospect

With the rapid development of Chinese economy, the raising insurance awareness of citizens and the application of open-up policy to international market, the market circumstance for insurance competition has improved markedly. Since 1980s, the insurance industry has gradually developed into a self-strengthened and virtuous path. The rapid development of e-commerce marked the coming of the network era, and in order to follow the tendency, insurance companies all over the world focus on network insurance. However, the development of insurance industry in China is still in the pioneering phase, but it also indicates that the insurance market in China has tremendous potentialities, which are hindered by the deficiencies of traditional operation mode of insurance industry. Meanwhile, after China's access to WTO, insurance industry in China has totally opened to the world, as a direct result, the competition is much tenser than before. Therefore, network insurance will definitely become a development goal for China's insurance industry and is a good countermeasure to meet the challenges from foreign-funded insurance. But there are many "bottlenecks" in developing network insurance in China. While insurance enterprises are trying to develop insurance e-commerce, they are faced with not only technical problems but also a series of risks in security, laws, social economy, etc. Besides, only clear laws and regulations and sound measures taken by insurance supervising authorities can ensure the network insurance in China has the ability to face challenges and difficulties. Therefore, China has to explore a proper way to develop network insurance accord with the real situation of our country.This thesis consists of four parts. In the first part, the definition of insurance e-commerce is raised, and the development situation of insurance e-commerce at home and abroad is discussed. By introducing origins and current situation of network insurance in some well-developed countries, the author analyzes what kind of modes can be chosen to develop insurance e-commerce in China, and then analyzes the necessity and feasibility of developing insurance e-commerce in China, which includes two parts:firstly, the necessity is discussed from such aspects—the tremendous potentialities of insurance market in China, countermeasures to face challenges posed by foreign-funded insurance, and the demands of self-development; secondly, the feasibility is discussed by analyzing the current development situation of e-commerce and information technology in China.In the second part, the author analyzes the problems existing in the development of insurance e-commerce in China, such as problems existing in insurance companies, problems in clients, in supervision on insurance, in insurance business model and in technology.In the third part, the countermeasures to develop insurance e-commerce in China are discussed from five aspects, that is, insurance industry, insurance clients, insurance supervision, business process and security certification. In the fourth part, the future of developing insurance e-commerce in China is discussed:firstly, advantages of developing insurance e-commerce in China are analyzed, and then the author gives an outlook to the future of developing insurance e-commerce in China, which takes such elements as the national conditions, the current economic environment, policy environment and technical conditions into consideration.In the study, some achievements are obtained in this article:it comprehensively generalizes the current situation of insurance e-commerce research since China renewed insurance industry, basing on the current economic environment, policy environment and technical conditions in China, the article illustrates problems existing in the development of insurance e-commerce and offers some guiding suggestions for its further development.