Research On The Current Situation And Development Trend Of Insurance Network Marketing In China

In recent years,along with the continuous progress of information technology,under the active encouragement,support and vigorous guidance of governments at all levels,China's Internet has achieved rapid development."Internet +" era of all walks of life have had a profound change in the traditional format to form an important impact,the insurance industry is no exception."Internet +" era,insurance consumers have more and more "homes" to buy insurance and "fast contrast to a variety of insurance products," the endogenous needs,80,90 after the new generation of consumer groups are more willing to pass Online trading channel consumption,Internet companies have set foot in the insurance market to carry out online insurance business,all factors have spawned and promoted the rapid development of insurance network marketing.On the basis of discussing the concept,characteristics and modes of insurance network marketing,this paper studies the current situation of insurance network marketing in China by using the combination of authoritative data analysis and questionnaire survey and analysis.In this paper,It is an important and effective method to promote the development of insurance network marketing in China.It is also an important guide to the development of insurance network marketing in China.This paper analyzes the insurance network marketing in China to carry out the advantages and development process,an objective evaluation of the status of insurance network marketing in our country,analyzes the problems and shortcomings,aiming at the existing problems and reasons,put forward the solution.The first chapter gives a brief introduction to the research,and reviews the related literature.The second chapter makes a theoretical analysis of the concept,characteristics and models of insurance network marketing.The third chapter analyzes the process,advantages and achievments of China's Insurance Network marketing.The fourth chapter analyzes problems and reasons of insurance network marketing in our country,summarize the existing Chinese insurance network marketing problems,by means of questionnaire to investigate the status of insurance network marketing in our country,in-depth analysis of deep-seated reasons causing the problem.The fifth chapter aims at the problems and the reasons of insurance network marketing in our country,and puts forward the solution.The sixth chapter puts forward the research conclusion of this article.This paper is closely integrated with China's "Internet +" background,the study of insurance network marketing this hot issue,the use of government public data analysis,authoritative industry report data analysis and questionnaire survey,the actual case analysis combined approach,To ensure the scientific nature of the analysis process,the analysis of the objectivity of the results and recommendations of the proposed fit,feasibility and effectiveness.The main points of the analysis include:First,China's insurance network marketing insurance with the overall market space,the target customer base is good,the cost is relatively low,the advantages of new channels of resources and other advantages;Second,China's insurance Network marketing problems exist in the marketing awareness is low,low marketing acceptance,marketing satisfaction is low.The main reason is that the low degree of marketing awareness is the insurance network sales brand awareness is not high,the reasons for low marketing acceptance is mainly insurance network sales service platform for the lack of security,insurance network sales related laws and regulations are not perfect;the main reason of low marketing satisfaction is that insurance network sales service is not enough professional,insurance network marketing products and services is not rich enough.Thirdly,in order to solve the problems existing in the channel marketing of insurance network in our country,we should strengthen the propaganda of insurance network marketing,improve the degree of online transaction guarantee,cultivate professional insurance network marketing personnel,perfect the legal environment of insurance network marketing,carry out product innovation and process optimization,to provide personalized products and services.The lack of research in this paper is mainly due to the fact that insurance network marketing is still new in our country.The actual development is not fully mature,limited to the author's experience and the availability of data,which may not be comprehensive when discussing relevant issues.