Research On B Beer Company' Marketing Strategy In Beijing

With the market economy and globalization and the further development of the beer business in China face more intense competition, B companies are facing multi-faceted challenges. How to deal with the challenges of domestic and foreign competitors, how to enhance their competitive advantage, build the core competitiveness, B company strategic issues to be resolved urgently. In this paper, reference to business marketing strategy based on the theory, with the company's external environment and internal situation of the company trying to design a viable marketing strategy B.Thesis of B Beer Corporation (B company) to study the marketing strategy. First of all, B companies in the past by analyzing the pros and cons of business development, marketing status of the B's further stripping analysis; and then, with the current state of regulation and management of the beer industry, the national beer market and the market situation in Beijing, the use of the knowledge of marketing management, B company on the SWOT analysis of external and internal; Finally, B's gives the author's proposed marketing strategy to promote the healthy development of the company to continue.The thesis is divided into six chapters.Introduction to some of the first chapter, introduces the research background and significance, and explain the contents and methods of study and the framework of the ideas; second chapter an overview of the company situation and the marketing strategy. B described the company's history and current status of the situation our products, and marketing strategy that made the situation; third chapter of the market situation in Beijing, this chapter the application of laws and PEST B five forces model in the market environment in Beijing a detailed analysis; Chapter B's SWOT analysis, the first B's environment of analysis, including sector policies and market conditions in Beijing, then the company is based B's SWOT analysis of internal and external environment; fifth chapter is B Company the design of marketing strategy, the company focuses on business strategy author B implementation of the concept; sixth chapter is the implementation of marketing strategy design protection. The paper concluded:China's beer market should be the cornerstone of the company, attention to changes in consumer demand and reasonable to locate the market, develop a realistic strategy of marketing mix to form a marketing model for the Chinese market.