Jinan Happiness Springs Eco-beverage Co., The Development Of Strategic Research

The strategic management research emphasize that find out the advantage and disadvantage of the company, combine the exterior opportunity and threaten analysis of the company, to find out a development strategy for the company, and carry out. The fulfillment and research of strategic management rose in1960's, developing quickly and having been applied to each realm extensively, and obtaining very obvious result in recent years.As Jinan happy spring ecological drinks company is a drinks enterprise, existing the advantage and disadvantage in the same way, exterior opportunity and threaten, especially under the circumstance of the beverage industry competition currently, to carry on studying of its development strategy is especial importance.This text is aiming at the problem which exists in Jinan happy spring ecological drinks company, to launch an analytical research of Jinan happy spring ecological drinks company's development strategy from following several aspects. Firstly, elaborate diversified management basic theories and method of strategy, Porter five forces competitive model, PEST analysis method, SWOT analysis method and other aspects of basic theories and methods laid a theoretical foundation for the writing of the full text. Secondly, comprehensively analysis of Jinan happy spring ecological drinks company facing the external environment and internal resource. The paper find out the internal strengths and weaknesses, external opportunities and threats of the Jinan happy spring ecological drinks company. The thesis list the table of IFAS,EFAS,SFAS,SWOT and set out the development strategy is taking the road of differentiation, guide enterprises to continuously develop new products, develop new markets and new production methods and management, and walking other enterprises differentiate development. Thirdly, focus on the strategic positioning and goals, analysis and research on the measures taken by Jinan happy spring ecological drinks company. These measures are to promote the beverage industry to adjust, take the road of differentiation; do a good job of advertising increase the intensity of a brand; integrate various resources, expand marketing channels; to strengthen the building of enterprise culture, and played "Happy spring" cultural brand. Finally, sum up full text, put forward a conclusion opinion.