| In the context of global economic integration, and the financial crisis on China’s real economy and enterprises also produce serious negative effects. Especially small and medium-sized enterprises facing the need to reduce the market, rising product costs, financing difficulties, brands disadvantaged and other issues, may be a serious threat to the survival and development of enterprises in the economic situation of the current crisis era. At the same time due to the impact of the financial crisis, the upstream raw material prices continued to rise, leading to reduce industry profits, electrically operated DC power industry in China is an increasingly competitive market. Facing complex social environment and intense market competition environment, the ability of the business to develop and implement the scientific and effective development strategy, enhance core competitiveness has become the key to business success.This article focuses on enterprise’s current stage of development of the actual situation in Zhejiang SC Electrical Co., Ltd, analyzes and studies on the development strategy of the enterprise. First, macroeconomic environment of the enterprise in which the political, economic, social and technological analyzed using the PEST analysis method and the use of the five forces model analysis of the industry in which the enterprise competitive environment, which summed up the opportunity for the development of enterprises and threats.Then according to the enterprise’s internal resources, capabilities, status and the core competencies to clarify the strengths and weaknesses of the enterprise. And further through SWOT analysis method for matching analysis of corporate strategy. In turn, the internal and external environment of the company on the basis of an overall grasp, to select the company’s development strategy, strategy for the company, and made a company development strategy path and strategic implementation of successful resource capacity development programmes. Finally, to ensure the successful implementation of enterprise development strategies, introduced a corporate strategy implementation of safeguards.In this article, the research of Zhejiang SC Electrical Co., Ltd suitable for the development strategy of their own advantages, it can help companies gain a competitive advantage in the fierce competition in the market and achieve sustainable development, which has positive theoretical value and practical significance. Also hope to be able to help colleagues and domestic enterprises develop and implement scientific development strategy, play some reference and reference. |
