Design And Marketing Strategy Of Building Ceramic Products Team Buying Mode

Domestic Building ceramic industry fast development, the intense market competition, building ceramic enterprise continuously break through the traditional marketing channel mode, combined with the modern information technology, the Internet business model established a bulk order, in the industry for the channel mode added new vitality, and for the development of the enterprise provides new ideas.This paper NZY in building ceramic products group buying business as an example to conduct research, through the literature review, the channel theory analysis, combined with the market survey, in-depth analysis of the consumer ceramic products in bulk business features and consumer behavior, and based on this, the design NZY company business model and the bulk of the team in business marketing strategy.The article is divided into five parts, the first part is the introduction, mainly to the research background, purpose, methods are summarized, and the building ceramic products group buying mode of comb the related literature. The second part is NZY Company marketing channel mode analysis, to Building ceramic industry domestic analysis of the current situation, and to NZY Company marketing channel mode diagnostic, puts forward the problems existing channel mode. The third part is NZY Company building ceramic products group buying model design, through to the industry within the existing group buying case analysis, and combined with market research, and put forward the bulk of NZY company business model and concrete operating plan. The fourth part is NZY Company building ceramic products of bulk mode marketing strategy, for its put forward the development strategy and bulk customers'bulk business promotion strategy. The fifth part is to study the future prospect.Through the study, hope to build the business model in the bulk review and design, in theory to enrich the building ceramic products group buying business mode theory system. In practice, built in Building ceramic industry production sales enterprises provide advice business team.