Research On The Model Of Marketing Channel Changes In Ceramics Of Zhuzhou Hualian

In recent years, with the development of Chinese economy and the improvement of people's living level, daily-use ceramics are already more and more popular in consumer. At the same time, as opening degree expands of Chinese ceramics market, the competition between enterprises is increasingly intense, enterprise marketing channel changes fast, channels change become the key point of ceramic enterprise marketing innovation, marketing channel change plays a more and more important role in ceramic enterprise competition. Therefore, the Zhuzhou Hualian ceramics marketing channel mode reform is of important theoretical and practical significance.In this paper, a more comprehensive than system research Zhuzhou Hualian ceramics marketing channel mode, and according to Zhuzhou Hualian ceramics 2008-2010 daily-use ceramics business status report, in examining results of ceramics marketing channels and existing problems, and puts forward zhuzhou based on marketing channel change ceramics hualian implementation process specific content, as well as the measures. This article elaborates the marketing channel management related theory, secondly, analyzes the current marketing channel Zhuzhou Hualian ceramics environment, opportunities and threats, and in the marketing process marketing channel the existing problems and reasons, then, according to relevant channel management theory, this paper proposes Zhuzhou Hualian ceramics marketing channel mode transformation of the guiding ideology, the principles and specific content, and optimization of things and red is respectively guanyao two sons brand marketing channel mode are optimized, at last, this paper explores Zhuzhou Hualian ceramics marketing channel mode change implementations process and the measures.In view of the present ceramics marketing channel mode change scarce, this paper studies the ceramics marketing channel of Zhuzhou Hualian actual situation proposed development change plan, for the other enterprise in marketing channel mode plays an Guiding significance.