On Conghua Private Express Delivery Enterprise Price Competition Strategy Study

In mid twentieth Century, express in the developed countries. Our country express began in 1979 in Japan OCS and Sinotrans cooperation, after thirty years of development, appeared on the market at present international giant, state-owned, private enterprises express their respective competitive scene. And our other industry same, express delivery industry competition but also reflects the Chinese characteristics of the price competition. Many express delivery companies in order to expand the market share, at the expense of profit price competition, the express industry in the "who's who died who do not increase price, who wait for death " predicament. Express the price competition of the enterprise is how to produce? Price competition of express enterprises have any effect? Express delivery enterprises in the fierce price competition should take effective strategy, seek long-term development of enterprises? Every express enterprise to think problems.Price competition is refers to the enterprise use the means of prices, through the price adjustment, or to the competitor pricing make flexible response, and competitors to compete in a competitive manner. For a long time, price competition has been the subject of major business concerns, but the price competition as the only means, not conducive to the long-term development of the enterprise; on the other hand, we must recognize, price competition is inevitable. The article first of all domestic and international express delivery price competition research situation and relevant theory to carry on the simple elaboration, on the basis of previous research results, combined with the actual situation of the industry in order to express, Conghua private express enterprise price competition as the background, the express delivery price competition and impact analysis, anatomy of Conghua private express delivery enterprise price competition environment the price competition, and the development trends in the forecast: express enterprise's price competition will be in a longer period of time. Put forward to improve the Conghua private express enterprise price competition strategy, in addition, the Conghua private express delivery enterprises out of the low price competition and puts forward the corresponding strategies.The main innovation of this paper are: one, the society from all walks of life to express enterprise price competition from the express industry to stay in or from the national level are discussed, with respect to the specific, in the receiving end of express delivery price competition less. This article take the Conghua private express enterprises as the research object, from the point of view of express mail, express delivery price competition situation. Two, use the demand elasticity, the elasticity of supply, games theory to express the price competition of the enterprise in-depth explanation. The three single, courier services, product a high degree of homogeneity is price competition as a result of the direct cause. In recent years, many scholars put forward the diversification strategy, but to be clear, the private courier after years of development, has made certain achievements, but still do not have a comprehensive diversified strength. The article combines Conghua private express delivery companies, for the first time put forward the diversification strategy based on core competence.