The Authenticity Of Spa Tourism

Spa tourism is one of the world's most ancient ways of leisure. It also has a long history in our country. Spa business had a development since the foundation of the People's Republic of China. There were about a hundred spa nursing hospitals set up for the wounded, but that didn't have tourism function. Tourism had a fast development since 1990s. Now, spa tourism has begun to change from sightseeing into tourism vacation not only for convalescence. Meantime, tourists have not been satisfied with the sightseeing through a quick tour, paying more attentions on engagement and experience. Spa is just this kind of tourism with the content of bathing, experience spa culture then getting health, leisure and vacation. Now, the local governments pay more important attention on spa enterprises just since that central government defined tourism as national strategic pillar sector. Under the booming of various spa hospitalities, there is also some problem coming into being such as making the fake of hot spring.According to the theory of the authenticity, the spa tourism authenticity can be divided into four types:objective spa tourism authenticity, constructive spa tourism authenticity, existential spa tourism authenticity and postmodern spa tourism authenticity. For the objective one, there are some standard to measure them such as system of notification. But not all the tourists pursue the 100% pure objective hot springs, while the other three kinds also take a part in the society. Not only tourists themselves affect their judgment of authenticity, but also their demand. As for the non-objective ones, tourists can also experience the authenticity through the construction of the environment. Thus provide the spa enterprise with some space to existence. It also takes into account the purpose of sustainable use of resources.So this paper connects the types of authenticity with the tourism motivation to investigate the relationship between them. In this study the author use the soft of SPSS 16.0 to do descriptive statistical analysis, reliability analysis, validity analysis and correlation analysis based on the survey results. The results are followed: 1. Divide the spa tourism authenticity into four (?)s of types through the literature and theory analysis. Various forms of hot springs emerge with the development of the spa tourism. But the spa tourism authenticity does not have a objective standard. Different people have different feelings of the authenticity, so the types of authenticity are varied.2. Different kinds of tourists have different definition of authenticity. Spa enterprises can seize tourists' minds to help them experience the real spa in their mind through the construction of the environment. Thus can deep tourists experience of tourism, meantime, save the resource. Use the limited resources right to achieve the sustainable development of the hot springs.3. Through the empirical research, this paper proved that tourists with the different kinds of motivation have different feelings of hot spring authenticity. The tourists having the motivation of health motivation prefer the objective hot spring authenticity. The tourists having the motivation of relaxation prefer the constructive hot spring authenticity. The tourists having the motivation of self searching prefer the existential hot spring authenticity. The tourists having the motivation of interaction prefer the post modern hot spring authenticity.