Research On Strategy Of Product Innovation And Projects In LY Financial Software Company

The purpose of this study is to discover and explore the software company for the development of LY's product innovation strategy and product selection, which focuses on research LY software companies in the development process of product innovation strategy decisions.The article is divided into three parts described, one is using the EFE, IFE, SWOT analysis, and product strategy to QSPM model as a decision-making tool, financial software company for LY internal and external environmental analysis, by quantifying the fight Select a sub-way development of the company's most valuable product innovation strategy; the other is determined in the product innovation strategy, innovative products for analysis, comparison, selection, and ultimately determine the private banking IT platform as the company's product innovation and development; its Third, private banking IT platform as an innovative product direction, product analysis, program building, value analysis.This is a software company LY financial sector services business development background, combined with product innovation theory, software development for small and medium enterprises to find their own blue ocean, explore a suitable way to grow their own provide a reference. Similar for small and medium size IT companies in the product development process bottlenecks encountered confusion and provide a certain degree of decision-making. As for the banking sector is currently exploring how to plan and create a better "private banking" services platform for the development can play a certain inspiration.