The Strategy Research Of Baosteel Engineering & Technology Group Co., Ltd.

In 2008, the global financial crisis had the huge impact for our country economy, the steel industry had been industry-wide loss-making a difficult situation in this financial crisis, the metallurgical engineering company which have extremely high interrelatedness with the steel industry inevitable has been greatly influence. A series of questions which facing stern international, the domestic situation as well as the steel industry long-term extensive development brings, the country has increased the steel and iron industrial structure adjustment dynamics, has appeared "Steel Industry Adjustment and Promotion Plan", and has been clear about the steel industry adjustment direction. Along with economical and market environment change, how strategy should the metallurgy project technology enterprise formulate to gain and the maintenance competitive advantage? This paper revolves this subject, using the company where the author working as the example, under the new situation to carry out metallurgical engineering business development strategy.The paper takes the strategic management theory as a guide, through the analysis of internal and external environment, to develop Shanghai Baosteel Engineering & Technology Company's overall strategy, and has formulated the corresponding service strategy and the function strategy according to the overall strategy, as well as strategic implementation strategy and safeguard measure. Paper is divided into five chapters.First chapter introduces the purpose of the paper, meaning, content and methods. Second chapter has carried on the analysis to the company's external environment as well as own resources and ability, and has analyzed company's business mix using the GE matrix, has analyzed the opportunity and the challenge using the SWOT matrix which the company faces, as well as their own strengths, weaknesses, strategic laid the foundation for the development Third chapter of the company's overall strategy, business strategy, functional strategy planning, proposed the company overall development targets as well as the key strategic initiatives. Fourth chapter has carried on the plan to company's strategic implementation, has formulated the corresponding implementation strategy as well as the safeguard measure. Fifth chapter of the paper are summarized on the paper results are summarized.