Huaxia Bank In Beijing Market Strategy

Corporate strategy is the development of the compass, is the important basis for the development of enterprises and the premise. With the deepening of financial reform, increased competition among commercial banks, then highlight the significance of the strategy even more important. Beijing is the first business of Huaxia Bank, the Beijing area of business development in Hua Xia Bank has very important significance, this article on the Chinese banking market strategy in Beijing to study.Huaxia Bank in Beijing for the Beijing branch of the business sector, the current Beijing branch after ten years of development has a certain degree of scale and market influence is at an important period of development, grasp opportunities for development during this period of Beijing Branch is very important, but how to develop the right strategy in which the selection and implementation is very important, objective analysis of the status of Beijing Branch of Huaxia Bank, after ten years with the development of both the accumulation of outlets, customers, brand foundation, and has a slower pace of development, innovation ability, special operations and other issues are not prominent, but from the external environment, the Beijing branch of China and Beijing is facing the rapid development of important economic opportunity, they are facing China's economic restructuring, increased competition, regulatory and financial disintermediation strict and many other problems, both internal and external point of this article from the objective analysis of these factors, pointed out that the Beijing branch of Huaxia Bank must take a strategic choice of the operating characteristics of the road, make innovation in a very important position, the goal is to become joint-stock commercial bank in 10 years in the leading second-tier banks, the choice of the path is active integration into the mainstream of economic capital, in the customer's choice will be medium-sized customers as the basic customer orientation. And based on this proposed business development branch of Huaxia Bank in Beijing, human resources development and planning and finance, technology, risk of implementation measures.This corporate strategy scholars from home and abroad the latest research results, absorption of the strategic choice of domestic and foreign experience of successful enterprises, combined with my management work in practice, experience and thinking, Huaxia Bank in Beijing on the development of strategic planning and the proposed specific implementation strategies. Results of this study will be directly applied to the development of Chinese banking reforms in order to be able to Hua Xia Bank in the fierce competition in the market to gain competitive advantage for Chinese banks to achieve better and faster to contribute to development.