Research On The Marketing Mode Transition Strategy Of Baoding Branch Of Huaxia Bank Under The Background Of Internet

Since 2013,Internet financial products have emerged and developed rapidly in rapidly in financial markets,which have had a great impact on the traditional financial operations of banks,at the same time have squeezed the existing markets of banks,and the profit margins of commercial banks have been shrinking.The development of Internet finance,customer demand and the change of competition environment make commercial banks have to take the initiative to seek the way of innovation and transformation in order to better break through the predicament and seek reform and development in the competition.In this context,Huaxia Bank Baoding Branch also began to draw new development ideas and marketing ideas from the background of the Internet,based on the existing marketing system,constantly explore the innovation of marketing methods and the transformation of marketing models,fully tap,and use big data technology,Break through the bottleneck of development and realize the effective transformation of branches.This paper takes Huaxia Bank Baoding Branch as the research object and takes the transformation of marketing mode as the research direction.Firstly,it deeply grasps the environmental changes of bank marketing under the background of the Internet,and makes a preliminary understanding of the concept,classification and common marketing models adopted by banks.Secondly,on the basis of understanding the operation situation and business structure of Huaxia Bank Baoding Branch,this paper mainly analyzes the development status of marketing mode of Huaxia Bank Baoding Branch and the concrete implementation scheme of marketing mode.At the same time,combined with the influence of Internet background on bank finance,this paper analyzes the necessity of marketing mode transformation of Huaxia Bank Baoding Branch.The third,adopt the internal and external questionnaire survey to carry on the analysis,carry on the thorough understanding to the obtained survey result.Finally,obtain the Huaxia Bank Baoding Branch marketing problems,analyze the environment that Huaxia Bank Baoding Branch faces.Finally,according to the current environment of Baoding Branch of Huaxia Bank,this paper puts forward the transformation path of marketing mode and social marketing mode of big data platform with the principle of Internet thinking and precision marketing,and puts forward practical transformation strategies from the perspective of business innovation,product marketing,network construction and database perfection.