The Relationship Between Customer Encounter Satisfaction,Salesperson Loyalty And Store Loyalty

Enterprises obtain customer loyalty has been the strength of the goal, but also the academic research focus. Store loyalty is an extension of brand loyalty, store is to show a brand the most direct place. However, the academic impact of store loyalty is limited to customers'unilateral perception. In this paper, a new perspective to the customer - salesperson of common units for the study of perception, while introduce customers to salesperson loyalty as mediating variable. Take the form of blocking access to this article in Hangzhou, Lishui collected 162 questionnaires, and get the following conclusions: 1. Salesperson encounter satisfaction affected by the customer interaction competence, but also by the perception of their own task competence. (2) Customer encounter satisfaction not only by the perception of salesperson task competence and interaction competence, salesperson encounter satisfaction through the emotions contagion affect customer satisfaction. 3 Customer encounter satisfaction does not directly contact with store loyalty, but by the salesperson loyalty indirectly affect store loyalty. Finally, this article summarizes the lack of research, and put forward future sales encounter and store loyalty relationship advice of the study.