The Marketing Strategy Research Of Kunming Snail Bay Inerrnational Trade City Mobile Fixed Networ Service

With the rapid growth of global communication needs and domestic fierce competition in the telecommunications market, after the reorganization of the three major telecom operators China Mobile, China Telecom and China Unicom have accelerated its pace of development. On one hand, it can continue introducing new business and promoting the core value of brand; On the other hand, it can spare no effort to improve service levels, improve the quality of the network and build the core marketing capacity. As the world's largest framework of EPON technology access project--China Kunming Luosiwan International Trade City, with its huge user scale, high quality telecommunications income and significant social influence advantages, has become the three major telecom operators to compete for spots, for solid Luosiwan International Business City existing fixed network user market, explore new business growth, enhancing business competitiveness, especially for CRC fixed network business, Kunming Luosiwan International Trade City Marketing Strategy research.Through the actual research of Kunming CRC Luosiwan branch of the telecommunications market, using MBA the service marketing, market segmentation, such as strategic management theory to analyze the Kunming CRC Luosiwan branch of the business environment of Ministry of inside and outside. From the analysis of Luosiwan International Trade City Telecom marketing environment, market segmentation, selection and positioning, service pricing strategy, differentiated services and so on several aspects of Kunming CRC Luosiwan branch of service marketing present situation has carried on the detailed analysis. On this foundation, through to the Kunming CRC Luosiwan branch of the user to undertake sampling investigating, won the Kunming CRC Luosiwan branch of consumer behavior, preferences and opinions and other related data, and using survey data, using SWOT analysis method, and further to the Kunming CRC Luosiwan branch of the service marketing strategy existing problems deeply analysis, put forward Kunming CRC Luosiwan branch of the market positioning and marketing strategies. Based on the survey,analysis and research, according to the theory of characteristics of products, telecom,4Ps marketing combination, around " Customers is the core", proposes the corresponding improvement suggestion to the Kunming CRC Luosiwan branch of service marketing strategy from the different angle systemically.