Research On The Marketing Strategy Of Snail House's Renting House In Kunming Based On The Sharing Economy

As a new industrial field and economic form,the operation and development of shared economy has been to be concerned by more and more people.At present,the country is vigorously promoting the development of the shared economic.Therefore,local governments are also actively promoting and introducing policies to support it.At the same time,the shared economy has given more rights to the free choice of both supply and demand.It has also promoted institutional reform from the bottom up and improved the efficiency of economic operations.Research the shared economy can help companies integrate offline resources,reduce costs,improve deployment efficiency,and provide more convenience for both supply and demand.This thesis will analyze the differences in housing requirements from all groups of people,break through the traditional houses tenancy and marketing methods,combine online and offline development under the shared economic background,and build a connecting mechanism.That is,the sharing economic intermediary platform classifies the landlord's idle housing resources and the real needs of customers and organizes them into a complete information and rental system so that the idle resource owners can obtain corresponding income rights,and customers can quickly find the houses which meet their own needs.This paper is divided into six chapters to study about the Internet plus solution of Kunming rental market based on shared economy.The first chapter puts forward the background,significance and review of domestic and foreign research.The second chapter is about the theory of defining the relevant concepts and analyzing problems.The third chapter analyzes the present situation and existing problems of the rental market in Kunming.The fourth chapter of the sharing economy and the development of the Internet to Kunming rental market enlightenment.Chapter 5 Suggestions on marketing strategy of the Snail House company in Kunming rental house market.Chapter 6 Summary.Based on the research and exploration of Snail House company about Kunming Rental Housing Marketing Strategy.Internet plus strategy and solution in Kunming rental market under the shared economy model,this paper has very important guidance and practical value for the development and the integration of resources of Kunming rental market.