Brand Marketing Based On Corporate Culture Research

In the theoretical circles, more and more reserchers payed attention to how the corporate culture worked for brand marketing. But most of the domestic companies haven't known well about it which the relationship among the corporate culture and the brand culture. Make enterpraise to realize the corporate cultre far-reaching implications for brand marketing and brand marketing strategies, then enhance the business growth is very significant. This paper starting from the corporate culture based on the brand marketing research, in-depth and comprehensive analysis about corporate culture. At last, summarizes the strategy. This paper includes five chapters. Frsit, this paper define concepts related to enterprises culture and brand cultre and brand marketing, than explained how the role of corporate culture in all aspects of brand marketing mechanism. At last, conclusions and facing problems.