Our Country Sports Clothing Four Independent Brand Marketing Culture Research

By the research methods of literature, expert interviews, questionnaire method, socialinvestigation and mathematical statistics, on China’s four major sports apparel brand is studiedfrom the aspects of characteristics and development strategies of brand culture, brand culture,brand culture, brand culture, were as follows conclusion:1、 China’s four major sports apparel brands reflects in the process of marketing ethics, values,and other unique marketing idea to form an overall pattern of cultural phenomena sports apparelbrand marketing culture. Brand spiritual culture, is in long-term brand management process, bythe socio-economic and ideological influence the formation of cultural values and spiritualachievements, is the core part of the brand culture, it is the soul of the brand. Sports apparelbrand is a symbol of the survival of the industry, the brand marketing culture to some extent, thedistinction between the value of the same brand in different sectors of business products anddifferentiation, brand marketing culture or enhance the market competitiveness of the maindetermining factor. China’s four major sports clothing brand marketing culture system is thespirit of the brand culture, brand of material culture, institutional culture and behavior culturebrand brand consisting of four complexes. Our spiritual and cultural sports apparel brand in thesports apparel brand is a long-term operation of the process, the concept of spiritual and culturalachievements by ideology and socio-economic impact of the formation, it is a hidden culture isour culture sports brand marketing The innermost layer is the core of its parts.2、 our country sports clothing brand marketing culture mode of adaptation type model of brandmarketing and culture and guiding type brand marketing culture mode. Guided conform to typeand brand marketing as cultural patterns can guide companies go international, can play toimprove brand awareness purposes. Features conform to cultural patterns based brand marketing,is the business can be based on socio-economic and cultural development, creatively put forwardtheir own core values, then the values of this change is a specific product or service, basedon the core values of the last independent marketing activities in the enterprise guidingvalues of consumers, thereby creating consumer demand for products or services. FeaturesGuided cultural patterns of brand marketing, is to choose the model of the enterprise must dofirst market research, and the need to foster the values of the consumer, then the formationof the same values and consumers, in order to resonate among consumers and. Choice ofthe four major sports apparel industry different modes, depending on the uniqueness of the targetconsumer groups to brand the original culture of acceptance and brand culture. 3、 China’s four major factors that affect the marketing of sports apparel brand culture buildingare China’s four major sports apparel brand management concepts factors: the concept of brandmanagement, these four brands tend to brand slogan, brand influence, build brand awareness on,while ignoring the product design styles and brand promotion efforts is the lack ofself-developed products. China’s four major sports apparel brand staff training factors:employees are an important part of the future development of enterprises have an importantinfluence. China’s four major sports apparel brand capital investment factors: the funding is toprotect the economic foundation of our sports apparel brand work carried out, adequate funding,can create a more perfect brand culture, which requires companies willing to invest in the brandcapital flower original capital investment, and in the capital of branding can not stop halfway, wemust build on the progress.