The Study On Marketing Strategy Of C2C E-businessmen In Xinjiang

With the rapid development of applying internet,e-commerce is one of the uniquefeatures provided by the internet, and it affects the C2C market immensely. When comparedwith other developed provinces in China, the C2C market has poor capacity in Xinjiangwhich only depends upon the local characteristic net goods. The author analyzed existingproblems of C2C E-Commerce in Xinjiang on basic research of Taobao. This article willexpatiate on the development the C2C market in Xinjiang and trend of marketing fromdifferent aspects including marketing strategy, marketing means and how to face challenges.