Research On E-commerce Marketing Strategy Of A Company Based On WeChat Platform

With the rapid development of the Internet, the number of Internet users in the country have increased, according to reports, as of the end of 2015 12, the number of Internet users in the country has reached 688 million, Internet penetration rate reached 50.3%, equivalent to China accounted for half of the population. This is the Internet further to personal life, and "Internet plus" campaign to promote the enterprise in the development of the Internet, at the same time, because of the rapid development of mobile Internet, created entirely different from the past social life, so for the whole society, because of the development of mobile Internet has entered a new stage.Study on problems occurred in the process of construction of micro channel based on platform of electronic commerce development to now, there has been no a mature platform and operating system, based on micro channel platform marketing strategy and mode in the academic circles research results are very few. In this paper, the micro electronic commerce marketing advantages and disadvantages for the in-depth study and elaboration, and to a company as a case, combining the 4Cs theory of the community fresh chain business Yetai, rational use of micro channel platform for e-commerce marketing model put forward a feasible plan for micro channel in the electronic commerce marketing, and puts forward the corresponding solving strategy. Hoping to the For the upcoming or has begun to use WeChat platform to achieve e-commerce marketing of small and micro enterprises to provide a reference.